.2024 has been an unstable year for adtech funding.U.S.-focused adtech start-ups, when familiarized to getting billions in venture capital annually, have raised almost $360 thousand thus far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That lag is due to market concentration, improved regulatory stress, and financial uncertainties.ADWEEK spoke with five VCs that remain to invest in adtech companies, regardless of these challenges, about what they are searching for and also what they avoid. Maybe unsurprisingly, these investors are actually targeting options in privacy-focused technologies as well as industry-specific areas such as hooked up television.